RINGSIDE - A New Era of Shot Culture
Ringside is a bold non-alcoholic wellness shot brand that redefines the drinking ritual for sober socialisers. It addresses the stigma and awkwardness often felt when not drinking in nightlife settings - by offering a new kind of shared experience that doesn’t compromise on intensity, flavour, or fun.
Instead of alcohol’s fiery burn, Ringside challenges drinkers with potent blends of spicy, sour and bitter flavours inspired by wellness shots (think turmeric, ginger, chilli, and vinegar). Served in a bar-ready glass bottle, it's designed to stand proudly next to spirits like tequila and sambuca, offering a ritual just as memorable: an act of endurance, not intoxication.
With visuals and tone inspired by the wild, theatrical world of wrestling - where the fights may be choreographed, but the energy is real - Ringside brings that same outrageous spirit to sober socialising.
The name ‘Ringside’ speaks to being right at the edge of the action - even if you're not in the ring, you're still part of the show. It’s not about stepping out of the moment - it’s about showing up differently, with your own kind of intensity.
